Facebook’s CEO, Mark Zuckerberg, plans to integrate the company’s 3 main messaging services, Facebook, Instagram, and WHATSAPP, into the same unified structure, as reported by the New York Times (NYT).
The changes that the company plans to implement suppose the unification of the messaging structure of the three applications, although Facebook, instagrame, and whatup would maintain its use as standalone applications.
The reconfiguration of applications, according to four sources involved in this change cited by NYT, requires thousands of workers and is still at an early stage. Unification is expected to complete at the beginning of 2020.
The company also plans to introduce end-to-end encryption in all applications, which prevents unauthorized access to users ‘ private conversations.
While Zuckerberg has not specified the type of benefits that will report the changes, two of the sources consulted have highlighted the involvement of users and new forms of publicity.
The business model of Facebook to integrate WhatsApp, Instagram, and messenger
On the other hand, in a column published in the Wall Street Journal, Zuckerberg reaffirms his business model based on targeted ads so that users of the social network can access the platform free of charge to be in contact with other people.
Facebook obtained photo-sharing platform Instagram for around $1 billion (£761 million) in 2012, before taking over the messaging app WhatsApp in 2014 for an approximated $19.3 billion (£14.7bn).
Both apps have since experienced accelerated growth – Instagram has around 1 billion monthly active users, and WhatsApp has 1.5 billion users – through all founders of the apps have since left Facebook.
Facebook’s CEO explains once again the management of ads on Facebook, since some people “are concerned about the complexity of this model,” as he points out. “If we are committed to serving everyone, then we need a service that is accessible to all,” says Zuckerberg, who adds that “the best way to do this is to offer free services, and ads allow us to do so.”
The social network shows directed advertisements, which offer each user relevant contents according to their interests. Moreover, to know what they are interested in, the platform collects information based on “the pages that like the entity, where they click and other signals.”
The CEO of Facebook ensures that people have control over the information the company uses to show ads and that it can block any advertiser. To do this, he says, users can change the preferences and make use of the platform’s transparency tools.
“We don’t sell people’s data,” says Zuckerberg, adding that “selling people’s information to advertisers would be contrary to our business interests because it would reduce the only value of our service to advertisers.”
In his column, Zuckerberg also refers to the type of content that people share in the social network, and explains that the harmful material remains on the platform, is because “the people and systems of artificial intelligence that we use to revise it are not perfect, not Because we have an incentive to ignore it. ”
Finally, and about data security and accumulation, the company indicates that “there is no doubt that we collect information for the ads,” but explains that “that information is generally important for the safety and functioning of our Services.”
“It’s important to understand this,” he says, “because there are clear benefits in this business model,” said Mark Zuckerberg Facebook’s manager.
Encore, Zuckerberg reemphasizes that they put in the hands of users “complete control over whether we use that information for the ads,” but warns that they do not let people “control how they use it for the safety or operation of services.” It also recalls that they request permission from the users following the General Regulations on data protection of the European Union.